Are you over-familiar with Brown?

The Speccie (signup required) is essential reading this week. There is an excellent article by Frank Luntz on the difference between Brown and Cameron and a comparison between American and British politics. Brown’s problem, it seems, is his “over-familiarity”; the public trust him but don’t like him. Luntz says:

“Incredibly, Mr Cameron, a relative novice, is defining the words and themes that the Chancellor uses and, by extension, his political agenda. And it shows. That is why — as my research has consistently demonstrated — the British people aren’t buying into the new, ‘cuddly’ Mr Brown, the one who listens to the Arctic Monkeys in the morning before heading off to a photo op at a nursery school. They know it’s not the real him.”

According to Luntz, Brown needs to learn the new lexicon of politics…looks like there’ll be a rush on his book this week.

Hat tip: Guido Fawkes 

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Happy Birthday Mr Brown

Gordon’s 56 today.

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Big Bumper Guide to Brown launched

According to the Big Bumper Guide to Gordon Brown published by Bell Pottinger Public Affairs (RRP £5,000) Nick Brown is expected to become Chief Whip in a Gordon Brown government. A good position for a “political fixer” who doesn’t shine in the front lines. This will at least keep him away from the cream cakes.

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